Still using outdated marketing techniques?
The world is online. Your potential customers are self-educating and making judgements about you based on your online presence (long before you know they exist). We now have to work harder to win new, and keep existing, clients.
Marketing & Business Development specialist Shane Davies helps companies to transition to a digital marketing and sales system to attract more qualified leads, shorten sales cycles and increase conversion rates.
This participative, entertaining and conversational presentation is a must for business owners, managers and executives looking to get an edge on the competition.
- Discover the ‘digital sales funnel’ and the three key metrics you should be measuring.
- Learn how to leverage technology including marketing automation to increase your marketing efficiency.
- Learn how to ‘funnel optimise’ your website to identify leads early.
- Optimise email marketing and social media content to work together.
- Make every sales rep’s call count with behaviourally targeted email.
- Learn how Twitter, Facebook and Linkedin fit into a broader digital strategy in business markets.
Create a simple, repeatable process to focus marketing activities to win the work you should be winning in a series of steps that are easy to follow and implement.